Durning the second year of the BIC program, you must complete a non-profit and a corporate capstone course. During each semester, four teams work to create an integrated marketing campaign. Eight of my fellow BICsters and myself comprised a cross discipline team, Thumbprint. During Fall 2019, CUNY Arts was the selected client and I served as the Communications Strategist. For Spring 2020, Seedlip was the selected client and I served as PR Tactician. Thumbprint was selected by CUNY Arts and Seedlip as the winning campaign!
